Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
https://www.youtube.com/watch?v=gJM9QtCVJrI
Why Stage?
You don’t have to hire a professional to stage your home, unless of course you want to profit 10% more* when it sells.
*Professionally staged homes versus unstaged homes in 2023.
How Professional Staging Raises Your Home's Value
When potential home owners shop for a home, they are buying a dream. They want to see their future. They want to picture themselves in the space. It should be comfortable, welcoming, and it should feel like home.
Professional staging elevates the homebuyer experience and makes it possible for your buyer to feel “at home”.
One of the best ways to help give your potential buyer the full experience is to have your home professionally staged – and the statistics back it up. Take a look at what else happens when you stage your home:
10
Return On ROI
73
Less Time On The Market
81
buyers' agents said staging a home made it easier for a buyer to visualize the property as a future home.
References:
https://www.investopedia.com/articles/personal-finance/052815/professional-home-staging-worth-cost.asp
https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-staging
Frequently Asked Questions
How much does staging cost?
For an Occupied 2 hour Walk and Talk, the cost is $300. Vacant house investment for staging start at $2300, but the price fluctuates based on home size, luxury level, and rooms staged.
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market (see the Latest Home Staging Statistics).
Why can't I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don’t “stage” homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Can't home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are “investors” or “flippers” who will hammer you on price. In our Consultation walk through, I will identify those “price eroding” factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
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20% off
Professional staging can improve your ROI and help your home sell faster. New customers save 20% on your first staging project! Call now for details.
*on full home staging only. Restrictions apply. Call for details.